Online Marketing Ideas for Your Car Dealership

No-one wants to think about dealer marketing, and yet, it can be an essential part of your business. You’re in business to make money and that means selling cars, but, the competition is high. There are thousands of others like you and that means it’s going to be tough to make sales. Remember, when someone buys a vehicle, they don’t usually buy another for several years so it’s unlikely they’ll return for a long while. You can’t always rely on repeat custom when selling cars because they’re usually one-time purchasers. So, how can you ensure you get repeat business? You need good online marketing and here are a few ideas to help your car dealership.

Call-To-Action for Customers

Do you use a CTA? A call-to-action is an essential element of any marketing ploy because it makes the customers take action, whether it’s to buy a product or find out more about a company. You want people to see your ad and take action. The great thing about CTA’s is that they can be subtle but offer enough push for the customer to say they’re buying from you! Buying a pre-owned vehicle is an important decision for any buyer and you want to show them why you’re the one to go to. It’s essential to ensure any marketing you put out has a call-to-action so that people take decisive action.

Social Media Videos

YouTube, along with many other free-to-use social media platforms can project your marketing to a whole new level. You can reach millions of viewers with a few simple videos and they can be anything related to your business. You can create how-to videos or show viewers why your business is so unique. Dealer marketing can be simple but effective and while YouTube videos might not be the first thing you think of, they’re ideal! More details!

Create Custom Ads

Ads are ten-a-penny online and they can be as boring as the next one, but yours has to stand out. You want people to see your ads and be wowed and impressed. The ads should make the viewer want to click onto them and find out more. That’s the response you want! Remember, when people are buying a pre-owned vehicle, or even a new one, they want to see something unique. It can start with your ad! Offer the customer something more when it comes to marketing so that they know you’ve put in the time and effort to attracting their attention.

Show the Personal Side of You

Lastly, you need to show the personal side of your business – you! You need to show your interests to the customers so that the business has a face they can trust. For example, if your business has a Facebook or Twitter page, put posts there which relate to the business but also show the personal side of it. You can involve the local community and show something more to the average customer. It’s useful and something far too many people don’t do. Dealer marketing is all about selling, selling you and your business, so show the customers more.

Make More from Your Marketing

Online marketing is an essential part of business today. You have to have some sort of online presence and it needs to be done well in order to bring in the sales. If you don’t make the most out of your marketing, you fall flat before it’s even begun. You need to put your best foot forward when it comes to marketing, otherwise, people will look elsewhere. Remember, buying a pre-owned vehicle is easy to do, but getting customers through your door takes good marketing. Learn more details at: https://www.bbc.com/news/business-48747617

How To Effectively Increase Leads and Car Sales

Buying a new vehicle, or buying a pre-owned vehicle has become a much different process than it was in the past.  Instead of kicking tires at a dealer lot, the consumer’s focus has shifted to the online arena.  That is why we must change the way we look at auto dealer marketing.  Let’s explore the different methods through which we can meet the consumer’s evolving needs and interests.

The Dealership 

            Before shooting into hyperspace, let’s take at a look at a couple of the stalwarts of the trade; the first of which being the old fashioned physical dealership.  High-pressure sales, bad suits and worse coffee.  These are the things that immediately jump into mind.  These have become tropes associated with the old guard, and consumers are sick of it.  What they are looking forward to is an “experience.”  Make the thought of buying a new vehicle something they don’t mind spending an afternoon doing.  Think about ways you can enhance the customer experience, anywhere from door prizes to curated music and snacks and drinks. Read more!

Copywriting

            No matter how much we change and evolve, one thing that remains paramount is the ability to communicate to the customer, in plain and persuasive terms, what we offer.  This is why good content, whether it be on a webpage or brochure, is so important.  Never downplay the importance communication; it both informs and allures the customer to your brand.

SEO In Dealer Marketing

            For those of us who are still playing a bit of catch up, this means “search engine optimization.”  This requires a knowledge of how search engines operate and what words need to be used for a webpage to end up in a SERP (Search Engine Result Page).  SEO results in your website getting more hits, which, if one has good web content, will result in more physical dealership visits and sales.  Furthermore, you must have a good knowledge of local SEO, as in what creates web-traffic in your specific location.  Account for this heavier influx of visitors by optimizing your website for more visitors.

Website Design 

Even if all of these previously mentioned steps are taken, they will fall on deaf ears, or blind eyes if your website is not immediately appealing and user-friendly.  Presentation is key, and these following steps will help you connect with your potential customers.

– Video Content- Use the “show don’t tell” approach.  Interests are more quickly piqued through an attractive, informative short video than through written content

 – Keep It Simple- Do not over-clutter.  Make pathways easy to follow and have a sheen of professionalism.

– Keep Brand In The Forefront- Even though someone has stumbled upon your website, you need to keep it clear that it is your company that it is representing.  Chances are the customer will be doing a fair deal of shopping around, and you need to differentiate your page from the competitor’s.  Keep a logo in sight and a consistent color scheme.

– Go The Extra Mile- Create bonus content; whether it is a sweepstakes, or a trivia feature, this will create a personal impact for the visitor to the site and make your brand more memorable than the competitor’s.

While these are only a few examples of how you can better attract the business of your consumer base, they should no less emphasize the importance and ever-changing landscape of marketing to increase leads and sales.  It is our responsibility to adapt and grow with our customers, and as we move further into the digital age, these dealer marketing methods are changing more than ever.  Buckle up. Click here for more information: https://smallbusiness.chron.com/marketing-ideas-selling-cars-56360.html

How an Auto Dealer Digital Marketing Firm Can Help In Buying A Pre-Owned Vehicle

 

Buying a pre-owned vehicle is very popular today. There are millions who love the idea of owning a vehicle of their own but find the costs for brand new is just not viable. It’s difficult because cars don’t look that expensive but when you get down to it, they are extremely costly which is why pre-owned has become hugely popular. Used offers buyers a nice alternative to brand new which means fewer costs attached. However, how can digital marketing firms help when buying a used vehicle?

Promotion Online

An automotive marketing agency puts up advertisements everywhere. In most cases, they use digital marketing as it’s the most effective way buyers find a new vehicle and it’s something which helps during the buying phase also. Buyers will go online and search for information on buying pre-owned vehicles and may even look for sites that sell these cars. The marketing firm will put up lots of different ads and marketing ploys online that will attract the potential buyer and take them to the site. That will help make the actual sale easier and quicker! It’s something which all buyers should consider when it comes to sourcing a new vehicle.

New Buying Opportunities for Car Buyers

More people look at buying a pre-owned vehicle as it’s the most effective way to afford a vehicle. There’s no end in sight of used or pre-owned vehicles today and it’s certainly a popular craze for buyers everywhere. However, digital marketing firms can assist during the buying phase. They sources out new buying opportunities so that when a buyer is ready to search for a vehicle, they can be directed to the most appropriate outlets. That will ultimately make the buying process simpler for all and be more enjoyable too.

Making Buying a Piece Of Cake

Buying a vehicle, whether new or used can be difficult. It’s complicated at the best of times and for most buyers, they don’t have enough experience to feel comfortable enough haggling over the price of a vehicle. It’s a nightmare and often something which puts a lot of buyers off. It’s not very nice but through an automotive marketing agency they can make it easier. There are more outlets to look to and with more marketing available, it makes finding a vehicle that much easier. What is more, there’s no need to haggle or negotiate which is even better!

Buy With Peace of Mind

It’s not easy trying to find a pre-owned car that is still reliable enough to get you around and that is at the most affordable price for you too. There are lots of people in the same boat and to be honest, most people get fed up trying to haggle over money and give up. However, marketing agencies can make buying a vehicle easier. There are more advertisements available which makes it a simpler method for most and it’s not overly difficult to find a vehicle with an agency pushing you along. Buying a pre-owned vehicle can be simple and very useful for all households.

see more: https://en.wikipedia.org/wiki/Digital_marketing

Why Auto Dealers Must Embrace Digital Marketing

Automotive digital marketing agencies are getting popular by auto dealers. The only problem is that there are still too many dealerships that don’t really see the benefits of making use of digital marketing. And, therefore, they don’t really make use of this service. There are many reasons why auto dealers must embrace digital marketing and get all the benefits of these new marketing options. These are some of the reasons why auto dealers must embrace digital marketing:

Reach most of their target group

The most important reason why auto dealerships should consider digital marketing and embrace it is that they will be able to reach most of their target groups.

When it comes to social media, more and more people are making use of it to communicate. But, this is also the ideal place to start marketing it as well. This is because you will reach more people than ever before. And, by making use of automotive digital marketing agencies, you will get the best results for digital marketing.

It is a lot cheaper than the traditional marketing option

The other reason why dealerships should embrace digital marketingas if they are using the right automotive marketing agency is that this is going to be a lot cheaper than the more traditional methods of marketing.

Advertising in social media sites is a lot cheaper than advertising in magazines and in newspapers. And, because of the different options that you have with digital marketing, will paying less, you will get more exposure. Enough reason to start considering digital marketing.

Different marketing strategies that can be used

With traditional marketing options, you don’t really have a large variety of options. Your marketing strategy will be the same as most other dealerships. Making your marketing strategy less unique and people will not find your dealership interesting and they might consider using another dealership that they know and trust.

With auto dealer marketing, there is a huge selection of options that can be used to market your dealership. And, the chance that another dealership is making use of the same method is low, making sure that you are going to get better results and value for money with digital marketing.

More and more dealerships are making use of this method

It is important to know that more and more dealerships are making use of digital marketing. This means that if you don’t embrace it, your business will start losing clients and your traditional marketing options will not be effective anymore.

There are many reasons why an auto dealership should embrace digital marketing. This is the newest and most successful ways of marketing your dealership. If you don’t consider this method, your business will have a much higher chance of starting to struggle to get new clients. When you consider digital marketing, there is one thing that you should remember. That why you should use the right marketing company. There are a couple of auto dealer marketing agencies out there that you can use to do digital marketing correctly.

7 Ways Automotive Digital Marketing is Changing

The rate at which the level of technology is advancing in the world is very high. This is the reason why automotive marketing is transforming at a very high rate. The reason behind the transformation is because most of the people in the world today spend more time in this digital world. Dealer marketing is very important for dealers that want to maximize of sales.  Because of the alarming rate of change in digital marketing dealerships must keep up with the speed or if they are not ready to embrace modern marketing they will be left behind. Here are seven ways in which the digital marketing is changing.

Integrated experience

Customer experience is very key in this case and therefore dealers should ensure that they embrace it so that they can have many channels. Most of the consumers today do not have the ability or the capacity to be able to differentiate between offline and online worlds. Most of the car shoppers in the world today rely on the internet to get the best options because they visit these dealerships for help.

Diversified content

Do you know what a diversified content is? In this context it refers to the way in which dealers market their automotive and they should do this using several ways but the internet should be given the first priority .The main reason for this is simply because it is where most consumers come from. According to research majority of online buyers use the online resources and if they are not successful here then they start visiting dealerships. A good automotive marketing agency should ensure that it diversifies its options so that it can make its products known and make more sales.

Putting more emphasis on personalization

Putting emphasis on personalization is also very key in this case because consumers want to receive a good recognition and be viewed as people and not seen as a homogenous mass. Personalizing marketing helps in delivering some experiences such as the buying processes and on the other hand helps deliver some specified content. A good example is the use of emails and mobile messages.

Focus on education

Despite the fact that most of the steps here are focusing on one thing and that is customer experience, it does not mean that education should be left out. Most of the dealers’ today deliver experience that is easy, convenient and at the same time seamless and they do this from the start to the end. Any auto digital marketing agency should know that education is crucial and should be used as a means to add value to your content and in enhancing connectivity platforms. Check here.

Prevent customers from getting lost to the search engines

Because of the rapid changes in technology it should be known that customers are also moving with the same pace. In this age of technology most of the customers must first of all do research before deciding to buy any car. Google search enables a consumer to know a bombardment of competitive ads.

Drip campaigns and List segmentation

In the automotive industry, personalized multi channel campaigns are very important and they have helped increase sales in some automotive industries. There are other dealerships that have their own way of segmentation in the sense that they use the initial campaign blast. This is the reason why drip marketing is important.

Service department marketing

Despite the fact that most of the dealers focus on customer acquisition, it is also important for them to shift their focus or marketing efforts to the service department because this will enable them to expand their customer relationships. For more information visit: http://www.turbomarketingsolutions.com

7 QUESTIONS TO ASK WHEN BUYING A NEW CAR

Buying a new vehicle is one of the most important financial decisions people make. There is a lot of automotive marketing going on today. For this reason, you have to be carefully and knowledgeable when going to buy one. These questions will ensure that you make the best deal of your life.

Questions to ask yourself.

Do you need one?

Many times, people buy a car only because it is a normal thing to have one at a certain age. But do you really need a car? You could use public transportation or ride a bicycle depending on your locale. You might find you do not really need a car.

What is your budget?

How much are you willing to spend on buying a new vehicle? Be practical. Put in mind any other major investments you will need to make in the near future.

How will you pay for it?

You should have a means of paying for the vehicle. Will you pay cash or take a loan? Very few people are able to pay cash but if you can, why not do it and get over and done with it?

If you are going to take a loan, check your budget and decide the monthly payments you can afford. Call different banks and compare their interest rates.

What do I need the vehicle for?

This is the main reason why you are buying a car. Is it to use it to go to work or school? how far is your workplace or school? Is it for family usage or for business use? Knowing why you need a vehicle will greatly influence the type you buy. IF it is for family use and you have children, you will definitely need a car with a lot of space. See more.

Questions to ask the dealer.

Is the car I want in the lot?

Do not waste time being shown cars that you are not interested in. You have done your research and you know what you want. This question will show some level of confidence that it will be hard for the dealer to trick you into buying what you do not want at a high price.

Can I test drive?

It is important to take your desired car for a test drive. This will confirm that that is what you really want and it is just as you had thought of it in your mind. Some dealers might refuse but some agree as part of dealer marketing.

How much and what kind of deal can you give on financing?

This is where you discuss the price of the vehicle. Included should be fees like documentation, tax, registration and any other fee like shipping that the dealer might come up with. Be careful, do not be overcharged.  You can negotiate to fit what you had budgeted for.

Then agree on the method of payment. If it is a loan, get the details on interest and monthly payments. Have this written down.

Buying a new vehicle is a beautiful experience. Ask these questions to make it even better and you will leave the dealer’s place with a big smile and the perfect ride. Learn more details: http://www.automotivesuccessacademy.com