How To Effectively Increase Leads and Car Sales

Buying a new vehicle, or buying a pre-owned vehicle has become a much different process than it was in the past.  Instead of kicking tires at a dealer lot, the consumer’s focus has shifted to the online arena.  That is why we must change the way we look at auto dealer marketing.  Let’s explore the different methods through which we can meet the consumer’s evolving needs and interests.

The Dealership 

            Before shooting into hyperspace, let’s take at a look at a couple of the stalwarts of the trade; the first of which being the old fashioned physical dealership.  High-pressure sales, bad suits and worse coffee.  These are the things that immediately jump into mind.  These have become tropes associated with the old guard, and consumers are sick of it.  What they are looking forward to is an “experience.”  Make the thought of buying a new vehicle something they don’t mind spending an afternoon doing.  Think about ways you can enhance the customer experience, anywhere from door prizes to curated music and snacks and drinks. Read more!

Copywriting

            No matter how much we change and evolve, one thing that remains paramount is the ability to communicate to the customer, in plain and persuasive terms, what we offer.  This is why good content, whether it be on a webpage or brochure, is so important.  Never downplay the importance communication; it both informs and allures the customer to your brand.

SEO In Dealer Marketing

            For those of us who are still playing a bit of catch up, this means “search engine optimization.”  This requires a knowledge of how search engines operate and what words need to be used for a webpage to end up in a SERP (Search Engine Result Page).  SEO results in your website getting more hits, which, if one has good web content, will result in more physical dealership visits and sales.  Furthermore, you must have a good knowledge of local SEO, as in what creates web-traffic in your specific location.  Account for this heavier influx of visitors by optimizing your website for more visitors.

Website Design 

Even if all of these previously mentioned steps are taken, they will fall on deaf ears, or blind eyes if your website is not immediately appealing and user-friendly.  Presentation is key, and these following steps will help you connect with your potential customers.

– Video Content- Use the “show don’t tell” approach.  Interests are more quickly piqued through an attractive, informative short video than through written content

 – Keep It Simple- Do not over-clutter.  Make pathways easy to follow and have a sheen of professionalism.

– Keep Brand In The Forefront- Even though someone has stumbled upon your website, you need to keep it clear that it is your company that it is representing.  Chances are the customer will be doing a fair deal of shopping around, and you need to differentiate your page from the competitor’s.  Keep a logo in sight and a consistent color scheme.

– Go The Extra Mile- Create bonus content; whether it is a sweepstakes, or a trivia feature, this will create a personal impact for the visitor to the site and make your brand more memorable than the competitor’s.

While these are only a few examples of how you can better attract the business of your consumer base, they should no less emphasize the importance and ever-changing landscape of marketing to increase leads and sales.  It is our responsibility to adapt and grow with our customers, and as we move further into the digital age, these dealer marketing methods are changing more than ever.  Buckle up. Click here for more information: https://smallbusiness.chron.com/marketing-ideas-selling-cars-56360.html

7 Ways Automotive Digital Marketing is Changing

The rate at which the level of technology is advancing in the world is very high. This is the reason why automotive marketing is transforming at a very high rate. The reason behind the transformation is because most of the people in the world today spend more time in this digital world. Dealer marketing is very important for dealers that want to maximize of sales.  Because of the alarming rate of change in digital marketing dealerships must keep up with the speed or if they are not ready to embrace modern marketing they will be left behind. Here are seven ways in which the digital marketing is changing.

Integrated experience

Customer experience is very key in this case and therefore dealers should ensure that they embrace it so that they can have many channels. Most of the consumers today do not have the ability or the capacity to be able to differentiate between offline and online worlds. Most of the car shoppers in the world today rely on the internet to get the best options because they visit these dealerships for help.

Diversified content

Do you know what a diversified content is? In this context it refers to the way in which dealers market their automotive and they should do this using several ways but the internet should be given the first priority .The main reason for this is simply because it is where most consumers come from. According to research majority of online buyers use the online resources and if they are not successful here then they start visiting dealerships. A good automotive marketing agency should ensure that it diversifies its options so that it can make its products known and make more sales.

Putting more emphasis on personalization

Putting emphasis on personalization is also very key in this case because consumers want to receive a good recognition and be viewed as people and not seen as a homogenous mass. Personalizing marketing helps in delivering some experiences such as the buying processes and on the other hand helps deliver some specified content. A good example is the use of emails and mobile messages.

Focus on education

Despite the fact that most of the steps here are focusing on one thing and that is customer experience, it does not mean that education should be left out. Most of the dealers’ today deliver experience that is easy, convenient and at the same time seamless and they do this from the start to the end. Any auto digital marketing agency should know that education is crucial and should be used as a means to add value to your content and in enhancing connectivity platforms. Check here.

Prevent customers from getting lost to the search engines

Because of the rapid changes in technology it should be known that customers are also moving with the same pace. In this age of technology most of the customers must first of all do research before deciding to buy any car. Google search enables a consumer to know a bombardment of competitive ads.

Drip campaigns and List segmentation

In the automotive industry, personalized multi channel campaigns are very important and they have helped increase sales in some automotive industries. There are other dealerships that have their own way of segmentation in the sense that they use the initial campaign blast. This is the reason why drip marketing is important.

Service department marketing

Despite the fact that most of the dealers focus on customer acquisition, it is also important for them to shift their focus or marketing efforts to the service department because this will enable them to expand their customer relationships. For more information visit: http://www.turbomarketingsolutions.com

7 QUESTIONS TO ASK WHEN BUYING A NEW CAR

Buying a new vehicle is one of the most important financial decisions people make. There is a lot of automotive marketing going on today. For this reason, you have to be carefully and knowledgeable when going to buy one. These questions will ensure that you make the best deal of your life.

Questions to ask yourself.

Do you need one?

Many times, people buy a car only because it is a normal thing to have one at a certain age. But do you really need a car? You could use public transportation or ride a bicycle depending on your locale. You might find you do not really need a car.

What is your budget?

How much are you willing to spend on buying a new vehicle? Be practical. Put in mind any other major investments you will need to make in the near future.

How will you pay for it?

You should have a means of paying for the vehicle. Will you pay cash or take a loan? Very few people are able to pay cash but if you can, why not do it and get over and done with it?

If you are going to take a loan, check your budget and decide the monthly payments you can afford. Call different banks and compare their interest rates.

What do I need the vehicle for?

This is the main reason why you are buying a car. Is it to use it to go to work or school? how far is your workplace or school? Is it for family usage or for business use? Knowing why you need a vehicle will greatly influence the type you buy. IF it is for family use and you have children, you will definitely need a car with a lot of space. See more.

Questions to ask the dealer.

Is the car I want in the lot?

Do not waste time being shown cars that you are not interested in. You have done your research and you know what you want. This question will show some level of confidence that it will be hard for the dealer to trick you into buying what you do not want at a high price.

Can I test drive?

It is important to take your desired car for a test drive. This will confirm that that is what you really want and it is just as you had thought of it in your mind. Some dealers might refuse but some agree as part of dealer marketing.

How much and what kind of deal can you give on financing?

This is where you discuss the price of the vehicle. Included should be fees like documentation, tax, registration and any other fee like shipping that the dealer might come up with. Be careful, do not be overcharged.  You can negotiate to fit what you had budgeted for.

Then agree on the method of payment. If it is a loan, get the details on interest and monthly payments. Have this written down.

Buying a new vehicle is a beautiful experience. Ask these questions to make it even better and you will leave the dealer’s place with a big smile and the perfect ride. Learn more details: http://www.automotivesuccessacademy.com

Consider Auto Insurance before Buying a New Vehicle

Obtaining auto insurance for your brand new car is not as easy as you think. It can be quite cumbersome to wade through dozens of choices to find the perfect tender fit your budget and needs. You should also examine the small print slowly to prevent you from being cheated or purchase unwanted bids. You should consider the following before deciding to buy new car insurance. If you intend to get information about Saving Money Tips –Buying a New Car, click at http://www.pvmotorcycles.com/saving-money-tips-buying-new-car/

Are you thinking about buying a new vehicle? This can be an exciting time in your life for many reasons. Of course, you have to be smart with your money along the way. You cannot afford to buy a car that you cannot keep up. This is why you need to think long and hard about how much auto insurance will cost before you make this financial decision. The last thing you want is a nice car without the right type of insurance for it.You will definitely find that it costs more to insure a new vehicle than one that is older. This is because your new car is going to be worth more money. Just like any other car, though, it will get old. Before buying a new vehicle you should consider how much the auto insurance will be on it. You may find that you can easily afford the new policy premium or that you have to change your thoughts because you don’t want to spend so much on coverage.

Consider Auto Insurance before Buying a New Vehicle

 

Legal Requirements

The first priority-on your list should be required by law. Prepare all the legal requirements for new car insurance under your state motor vehicle insurance laws. Different countries have different legal requirements, but each state requires a minimum coverage for the amount of auto injury, property damage, personal injury, and mortality.

Personal Requirements

Your own personal requirements must also be taken into account in your car in the insurance checklist. You should write down what types of auto insurance coverage that you think fits your budget and needs. A lot of car owners never actually have an idea of what their personal requirements they need when buying new car insurance simply because they do not want to think of themselves involving in a car accident. Although it is understandable that people would rather not be aware of the unpleasant things occur, all car owners should be prepared for the worst that could happen to them and their vehicle. Always think the worst case scenario and determine the ideal coverage for your vehicle.

Auto Insurance Checklist

One of the first steps you need to do before buying a pre-owned vehicle is to have a car insurance checklist ready. This list shows a review of everything you need in an auto insurance policy. Be sure to prepare a detailed list that covers all the things you need. When you finish making your list, you should have a clear idea about the details you’re looking for. The following are some important elements to help you start your list.  For getting information about automotive digital marketing, click here.