Online Marketing Ideas for Your Car Dealership

No-one wants to think about dealer marketing, and yet, it can be an essential part of your business. You’re in business to make money and that means selling cars, but, the competition is high. There are thousands of others like you and that means it’s going to be tough to make sales. Remember, when someone buys a vehicle, they don’t usually buy another for several years so it’s unlikely they’ll return for a long while. You can’t always rely on repeat custom when selling cars because they’re usually one-time purchasers. So, how can you ensure you get repeat business? You need good online marketing and here are a few ideas to help your car dealership.

Call-To-Action for Customers

Do you use a CTA? A call-to-action is an essential element of any marketing ploy because it makes the customers take action, whether it’s to buy a product or find out more about a company. You want people to see your ad and take action. The great thing about CTA’s is that they can be subtle but offer enough push for the customer to say they’re buying from you! Buying a pre-owned vehicle is an important decision for any buyer and you want to show them why you’re the one to go to. It’s essential to ensure any marketing you put out has a call-to-action so that people take decisive action.

Social Media Videos

YouTube, along with many other free-to-use social media platforms can project your marketing to a whole new level. You can reach millions of viewers with a few simple videos and they can be anything related to your business. You can create how-to videos or show viewers why your business is so unique. Dealer marketing can be simple but effective and while YouTube videos might not be the first thing you think of, they’re ideal! More details!

Create Custom Ads

Ads are ten-a-penny online and they can be as boring as the next one, but yours has to stand out. You want people to see your ads and be wowed and impressed. The ads should make the viewer want to click onto them and find out more. That’s the response you want! Remember, when people are buying a pre-owned vehicle, or even a new one, they want to see something unique. It can start with your ad! Offer the customer something more when it comes to marketing so that they know you’ve put in the time and effort to attracting their attention.

Show the Personal Side of You

Lastly, you need to show the personal side of your business – you! You need to show your interests to the customers so that the business has a face they can trust. For example, if your business has a Facebook or Twitter page, put posts there which relate to the business but also show the personal side of it. You can involve the local community and show something more to the average customer. It’s useful and something far too many people don’t do. Dealer marketing is all about selling, selling you and your business, so show the customers more.

Make More from Your Marketing

Online marketing is an essential part of business today. You have to have some sort of online presence and it needs to be done well in order to bring in the sales. If you don’t make the most out of your marketing, you fall flat before it’s even begun. You need to put your best foot forward when it comes to marketing, otherwise, people will look elsewhere. Remember, buying a pre-owned vehicle is easy to do, but getting customers through your door takes good marketing. Learn more details at: https://www.bbc.com/news/business-48747617

How To Effectively Increase Leads and Car Sales

Buying a new vehicle, or buying a pre-owned vehicle has become a much different process than it was in the past.  Instead of kicking tires at a dealer lot, the consumer’s focus has shifted to the online arena.  That is why we must change the way we look at auto dealer marketing.  Let’s explore the different methods through which we can meet the consumer’s evolving needs and interests.

The Dealership 

            Before shooting into hyperspace, let’s take at a look at a couple of the stalwarts of the trade; the first of which being the old fashioned physical dealership.  High-pressure sales, bad suits and worse coffee.  These are the things that immediately jump into mind.  These have become tropes associated with the old guard, and consumers are sick of it.  What they are looking forward to is an “experience.”  Make the thought of buying a new vehicle something they don’t mind spending an afternoon doing.  Think about ways you can enhance the customer experience, anywhere from door prizes to curated music and snacks and drinks. Read more!

Copywriting

            No matter how much we change and evolve, one thing that remains paramount is the ability to communicate to the customer, in plain and persuasive terms, what we offer.  This is why good content, whether it be on a webpage or brochure, is so important.  Never downplay the importance communication; it both informs and allures the customer to your brand.

SEO In Dealer Marketing

            For those of us who are still playing a bit of catch up, this means “search engine optimization.”  This requires a knowledge of how search engines operate and what words need to be used for a webpage to end up in a SERP (Search Engine Result Page).  SEO results in your website getting more hits, which, if one has good web content, will result in more physical dealership visits and sales.  Furthermore, you must have a good knowledge of local SEO, as in what creates web-traffic in your specific location.  Account for this heavier influx of visitors by optimizing your website for more visitors.

Website Design 

Even if all of these previously mentioned steps are taken, they will fall on deaf ears, or blind eyes if your website is not immediately appealing and user-friendly.  Presentation is key, and these following steps will help you connect with your potential customers.

– Video Content- Use the “show don’t tell” approach.  Interests are more quickly piqued through an attractive, informative short video than through written content

 – Keep It Simple- Do not over-clutter.  Make pathways easy to follow and have a sheen of professionalism.

– Keep Brand In The Forefront- Even though someone has stumbled upon your website, you need to keep it clear that it is your company that it is representing.  Chances are the customer will be doing a fair deal of shopping around, and you need to differentiate your page from the competitor’s.  Keep a logo in sight and a consistent color scheme.

– Go The Extra Mile- Create bonus content; whether it is a sweepstakes, or a trivia feature, this will create a personal impact for the visitor to the site and make your brand more memorable than the competitor’s.

While these are only a few examples of how you can better attract the business of your consumer base, they should no less emphasize the importance and ever-changing landscape of marketing to increase leads and sales.  It is our responsibility to adapt and grow with our customers, and as we move further into the digital age, these dealer marketing methods are changing more than ever.  Buckle up. Click here for more information: https://smallbusiness.chron.com/marketing-ideas-selling-cars-56360.html

7 Ways Automotive Digital Marketing is Changing

The rate at which the level of technology is advancing in the world is very high. This is the reason why automotive marketing is transforming at a very high rate. The reason behind the transformation is because most of the people in the world today spend more time in this digital world. Dealer marketing is very important for dealers that want to maximize of sales.  Because of the alarming rate of change in digital marketing dealerships must keep up with the speed or if they are not ready to embrace modern marketing they will be left behind. Here are seven ways in which the digital marketing is changing.

Integrated experience

Customer experience is very key in this case and therefore dealers should ensure that they embrace it so that they can have many channels. Most of the consumers today do not have the ability or the capacity to be able to differentiate between offline and online worlds. Most of the car shoppers in the world today rely on the internet to get the best options because they visit these dealerships for help.

Diversified content

Do you know what a diversified content is? In this context it refers to the way in which dealers market their automotive and they should do this using several ways but the internet should be given the first priority .The main reason for this is simply because it is where most consumers come from. According to research majority of online buyers use the online resources and if they are not successful here then they start visiting dealerships. A good automotive marketing agency should ensure that it diversifies its options so that it can make its products known and make more sales.

Putting more emphasis on personalization

Putting emphasis on personalization is also very key in this case because consumers want to receive a good recognition and be viewed as people and not seen as a homogenous mass. Personalizing marketing helps in delivering some experiences such as the buying processes and on the other hand helps deliver some specified content. A good example is the use of emails and mobile messages.

Focus on education

Despite the fact that most of the steps here are focusing on one thing and that is customer experience, it does not mean that education should be left out. Most of the dealers’ today deliver experience that is easy, convenient and at the same time seamless and they do this from the start to the end. Any auto digital marketing agency should know that education is crucial and should be used as a means to add value to your content and in enhancing connectivity platforms. Check here.

Prevent customers from getting lost to the search engines

Because of the rapid changes in technology it should be known that customers are also moving with the same pace. In this age of technology most of the customers must first of all do research before deciding to buy any car. Google search enables a consumer to know a bombardment of competitive ads.

Drip campaigns and List segmentation

In the automotive industry, personalized multi channel campaigns are very important and they have helped increase sales in some automotive industries. There are other dealerships that have their own way of segmentation in the sense that they use the initial campaign blast. This is the reason why drip marketing is important.

Service department marketing

Despite the fact that most of the dealers focus on customer acquisition, it is also important for them to shift their focus or marketing efforts to the service department because this will enable them to expand their customer relationships. For more information visit: http://www.turbomarketingsolutions.com

Is Car Leasing Better Than Buying a New Vehicle?

As technology continues to evolve, car leasing has become increasingly popular among drivers who wish to keep up with the latest trends in the automobile industry. Still depending on individual preferences, more and more people find this type of deal a smarter option as compared to buying a new vehicle. Although this is relatively a great option for most drivers, every consumer should go through a few important factors before making any final decision. So, which is better? The answer essentially depends on your individual needs. To read further information about Considering Auto Insurance before Buying a New Vehicle, click at http://www.pvmotorcycles.com/consider-auto-insurance-buying-new-vehicle/

Every time you think about upgrading your vehicle, you probably find yourself asking the question “Are car lease deals better than newly purchased vehicles?”

When we talk about car leasing, the entire concept can’t do away with the fact that when a person buys something, he must pay for the entire cost. Sounds fair? Of course it is! Before you can even bring home an item from the grocery, you need to pay for it outright. Now the case for leasing is a bit different. If you opt to lease a car, you only have a portion of the car’s value. Technically, this is the part that you get to use every month. In a clearer context, you can consider car leasing as a renting option. Although you don’t get to own the car, you are able to use it for a fixed monthly charge.

While car lease deals can allow drivers to regularly upgrade to a newer model, it may not be an option for everyone. There are offers wherein acquisition of the vehicle may require large pay out upfront. Apparently, car leasing may just end up being a costly option for people who dream of driving the latest cars in the market by the help of any personnel from vehicle advertising agency. Information about automotive email marketing can be accessed by clicking here.

 

Is Car Leasing Better Than Buying a New Vehicle?

In many lease contracts, drivers may have to reconsider the deal especially that there is a mileage restriction. In case you go over the limit, extra charges may be applied which can be really costly on the lessee’s end. In addition, no changes are allowed because you don’t actually own the car. You may be allowed to use it for a monthly lease payment but any type of change is strictly prohibited.

Car leasing can be a great option for most people who don’t intend to drive forever. But if you are thinking of driving the latest cars until you grow old without having to pay for the entire value of it, then novated leases might just sound right for you. Novated leasing is an agreement wherein you can obtain what you want through a pre-income approved by your employer. You don’t need to worry about the running costs because all other fees associated with leasing will be covered by your monthly payment.

While novated leases can offer you reasonable rate, you just can’t own the car even after the leasing period has been completed. Now if you are thinking of buying a pre-owned vehicle at the end of the lease period, then you might want to weigh your options as doing so would cost you more than purchasing a new vehicle. Although car leasing can be restrictive in some aspects, it still has some benefits to offer.